COLLECTORS • WORLDWIDE • FASHION • SMALL ATELIERS • TREASURES
Amsterdam • Ibiza
Fishermanslamps by Elpelut © the original
Spanish fashion house LOEWE
embraces Elpelut’s Fishermanslamp
for it's Paula's Ibiza Collection
‘Please pinch me, this can’t be real!’ is what we thought when we stepped out of the Madrid headquarter of the luxury fashion house LOEWE in October 2019. A few minutes before,
our crocheted fishermanslamp had been very well received by the renowned fashion house.
Our Ibizan company Elpelut designed these handmade treasures to create the perfect ambiance. The international fashion house LOEWE recognized this immediately and as a result they are now using the lfishermanslamps in all its stores to present the brand-new summer collection.
Dream came true
The story behind this dream deal seemed too good to be true. We started off as the two happy founders of Elpelut, wanting to bring more color and inspiration to this world by curating handmade lifestyle products.
A secret shopper spotted the fishermanslamp at the boutique hotel Los Enamorados in Portinatx,
Ibiza and purchased several different designs. It didn’t take long for the fashion house to discover that Elpelut could be a great match in presenting their new collection. Within the blink of an eye we found ourselves in their head office in Madrid, and our adventure began.
Working with artisanal techniques and supporting traditional craft and culture from all over the
world are core values of us and they fit seamlessly with the mission statement of the fashion house.
Who would have thought that an international fashion giant and a small domestic company
like Elpelut would have so much in common?
The game was on
And now the game was on! We were facing the challenge of producing nearly 2000 fishermanslamps
of various sizes on very short notice for the world-wide release of their new ‘LOEWE Paula's Ibiza Collection 2020’.
The presentation of this summer collection in high-end shops is complemented by the fishermanslamps due to their integrated colors and designs.
This is the perfect opportunity for us to show our handmade fishermanslamps world-wide and share our love for handcrafted products. We were up for the challenge! Although we only had five months, we were convinced that we could deliver. We decided to produce the crocheted fishermanslamps in Uttar Pradesh, India, where traditional crochet techniques are practiced by artisans to this every day. What ensued was a period of tight deadlines, multiple visits to India to guarantee excellent quality and emotional ups and downs. Despite the COVID-19 pandemic, we made it through it all, and the result is something we are proud of!
LOEWE Paula's Ibiza Collection
That summer the new ‘LOEWE Paula's Ibiza Collection’ was being released, showing our Elpelut fishermanslamps in store fronts of luxurious shopping streets all over the world. Starting in Madrid, followed by European hotspots like Paris, Rome, London, Lisbon, and Berlin.
The collection wil also be presented in New York, Miami and Las Vegas. When traveling East, you will even find the lamps in Beijing, Tokyo, Hong Kong and Singapore.
Elpelut conquers the world! Not too bad for two stylists with a shared love for handcrafted items that come with a unique story.